Artificial Intelligence and Big Data in sales and distribution management open new opportunities. We provide a service aimed at increasing pharmaceutical sales – Integral Product Index for growth management.
A comprehensive tool for strategic and operational product management. Helps to synchronize efforts in promotion and distribution.
Combined with flexible data architecture and an advanced analytical approach, it solves the following challenges:
Geodata analysis coupled with information on infrastructure, sociodemographic characteristics, and data on the density of medical institutions and pharmacies, alongside information from the company's medical representatives, make it possible to predict demand for each pharmacy and to identify the true need for a medicinal product.
An ensemble of models has been developed to predict sales potential and focus efforts.
The accuracy of predictive values is also achieved by combining the advantages of the two approaches.
These are Expert Scoring and Machine Learning.
IPI processes all data monthly, updates forecast models and automatically generates easy-to-use business reports.
Reports cover short- and long-term planning horizons in key business areas.